Print Marketing is alive and well. Contrary to the popular belief that the internet has killed off the print industry, print marketing is either holding steady or showing a slight increase depending on recent industry reports.
1) Print-2-Click Marketing: Whether you are printing business cards, flyers or catalogs, make sure that you include your web address and a QR code to drive readers to your website. Even if your primary goal is to have a consumer come to your retail location or call to set an 
appointment, remember that many people use the internet to get more information before taking action. Make it easy to find you by using print to deliver your web address. Include your facebook and twitter addresses too.
2) Targeted Mailings: Your first step is to consider your best customer, and then you can use targeted mailings to only those households that are most likely to respond. If you are a veterinarian, sending postcards to households without pets isn’t going bring you any new business. But there are lists today that can help you isolate your best prospects and eliminate the added expense of mailing to homes that will not react to your offer. Postcard mailings can give you a great return on your investment if you are smart on who you target.
3) Print Flyers: For smaller businesses, printed flyers are still one of the most economical ways to get the message out about your company. Lowcost flyers can be distributed in a variety of ways. If you are a sporting good company, handing out flyers at the local soccer field can be a great way to gain attention. Make sure the piece is attractive, easy to read and has an offer that gives the reader a reason to respond.
Small businesses need to remember that their print materials and web design need to work together from a branding standpoint. Using the same color scheme, pictures and typeface on both print products and the internet helps you to build better brand awareness. Maintain a consistent image that helps people remember your company the next time they go shopping. Well-designed marketing materials do not cost as much as many think they do.
The reality is that you can get nice looking pieces created at affordable prices. Print has gotten more cost-effective due to new technology such as print on demand. Check with on-line print company Conquest Graphics to get a price on your next print project – you will likely be surprised at how inexpensive print can be these days.