Printed brochures promote the benefits of the product or the service that you offer AND get prospective customers to either contact you or go to your website. So it is important that you create a brochure design that is appealing and easy to read.
First, you need to consider who your primary customer is for the printed brochure and what will catch their eye. If you are targeting families with dogs, a headline that says something about “Dog Owners” and a photo of a boy with his dog will likely catch your prospect’s attention. You only have a couple of seconds to capture their interest. So make them count!
Most common brochure layouts have limited space, so think through the key points you want to make and be direct. Remember, you goal is to get our prospects to call you or go to your site for more information. You are not trying to tell them every detail about your business in this document. You are creating interest to get them to take ACTION.
5 tips to design a printed brochure:
1) Keep it Simple! The cover should convey just a single concept and be interesting enough that your prospect wants to pick it up to read more. Just a photo and headline can work wonders.
2) Be Direct! Use language that your target audience will understand and relate to quickly. Summarize your product or service with short bullet points, not wordy descriptions. People skim brochures, they don't read them like novels.
3) Use Graphics! Most people like visuals so use pictures to tell a story about your company or what you offer. Make it easy for your customer to imagine how they will benefit from your product or service. For example, if you sell bicycles, show a picture of someone riding on a country road rather than a shot of a bicycle sitting in your store.
4) State the Benefits! Make sure you let prospective clients know WHY they should consider buying from your company. What will they gain? How will it help make their life easier? What makes your company different from your competitor? Give them enough reason to call you, but not so much that they feel that they can make a decision without learning more. Again, your goal is for them to call, come to your store or to your site.
5) Keep it Clean! Many advertisers think that they should use every bit of space on the paper but clutter is a huge mistake. Too many words or graphics can overwhelm the eye. People will either not pick up the brochure or not understand what it is you are trying to convey. Use white space appropriately and lay out the copy and photos in a way that leads the reader through the piece easily.
If you are working on your first brochure or you feel like you do not have a good handle on graphic design, it may be in your best interests to work with a quality online printer that can help you with the layout. A good print house sees thousands of brochures and knows what works best for their clients. It is worth checking to see what services they can provide to you in addition to printing the piece.
Speaking of printing, with all the work that you have put into the design, it is recommended that you have the piece printed in full color and on a heavier quality paper stock. Inexpensive high quality printing is available. It will actually cost you more to skimp on the printing if your goal is to portray a positive image of your company.
Remember your goals. You want people to:
- Pick up your brochure
- Be impressed with the information about your company
- Take an action to contact you (i.e. call, come to store, visit website)
- Buy your product or service
At Conquest Graphics we have almost 100 years of helping our customers get noticed. If you are looking for high quality printing at low prices, check out our prices on printed brochures. Or call us today at 1-800-707-9903.