You probably attend trade shows to advertise your products and services; it a method that if properly planned works well. However, you need people who attend your booth to remember your company. No doubt you hand out business cards, but think about small gifts. A quality bookmark is something people will keep and use.

Bookmarks are light and take up very little space. Look around at a trade show and you see people loaded down with heavy bags full of giveaway items. A bookmark doesn’t add to their load, so will be gratefully received.

A custom bookmark, while having a useful purpose, also means that every time the book is opened your company’s name is displayed. A person may not look closely at it, but it’s directly in front of them, so the details go into the subconscious mind.

Get your bookmarks designed professionally for the best results. It costs a little more, but the result will be worth the expense. Make them attractive and colourful, but keep in mind that you want your company name displayed clearly together with contact details.

Bookmarks are likely to be kept and, unlike a business card, it’s unlikely to be put in a drawer and forgotten.

The front of the promotional bookmark needs to provide clear instant information, but remember there’s plenty of room on the back of the bookmark for additional information about your company. This is the place you can inform your customers about the products and services you provide. Make sure any information you print of the back of the bookmark is relevant, clear and concise.