We'd like to wish you Seasons "Greeting Cards" as the holidays are around the corner. Most businesses know that sending out a winter holiday greeting card is a business necessity. Sending out a message of good cheer and warm wishes to your vendors, customers and connections simply makes good business sense.
But many businesses see this greeting card as a chore to be checked off their list – and miss this perfect opportunity to make their business stand out and be remembered. It's actually easier to do than most businesses realize. Best of all, once you've found a successful greeting card idea, you can easily "stick" with it for a long time – and people will look forward to receiving your company's card in the coming year. Why, you've started your own trend there!
Today it's easier than ever to create a winter holiday greeting card. Greeting cards are printed on glossy paper, just like the greeting cards you'd see in the store. Customizing your greeting cards occurs at the click of your mouse.
Our best tip: put someone in charge of the greeting card project who works well with others, has a good design sense and good writing skills. You could also have a team of people where one person creates the image, another creates the greeting from the company and another coordinates the project.
"But this sounds like a lot of work!" you may exclaim. Actually its not. What's important is treating your winter holiday greeting card like an important business communication, not something you select in a few minutes, a chore to check off a list to go on to the next project. Your holiday card will be looked at by many, read by many. It will probably be displayed in some offices or departments and then could be read by visitors to those offices. This is a lot of eyes seeing your quickly chosen holiday card. Wouldn't you rather have something that is attractive, clever and eye-catching instead? We thought so.
We told you it was easier than most think it is, and it is. Start with the basics: what is your company known for. What products and services? If you are a trucking company, your winter holiday card could have office staff standing in front of one of your trucks, wearing their holiday best and a "Seasons Greetings" or "Happy Holidays" greeting and "from your Friends at Name of Company." Not many other companies will send out a winter holiday card with a big truck on it, so your card will look unique and different. So it will stand out!
Don't make the mistake of trying to drum up new business through your winter holiday card. Now is the time to send out well wishes, to thank your customers, vendors and connections and to send out a genuine holiday message.
There are many different ways to send out a holiday card as a business. Remember to order early so you can mail yours early, before the holiday "rush" in the mail starts! Wishing you a very happy Seasons "Greeting Cards!"