With the growing popularity of
digital printing, it’s become a decision that many companies have to make as they’re choosing how to approach a marketing strategy—digital printing or
offset printing? With even a quick scan over this list it is very easy to decide which option is best for your business, and on
line printing companies like
Conquest Graphics offer both at competitive prices. It is important that your company not become so familiar with one that they neglect the other, when each can be good for different types of printing projects. As always—the best marketing strategy is one that uses variety and several paths to reach as many customers as possible with novelty and innovation.
More cost effective at lower volumes—Depending on the size of your order it can be cheaper to go with digital, so it’s a good idea before you place an order to get a quote for comparison just to check. If you aren’t looking to simply go the cheapest route then there are still benefits to using digital printing that go beyond price and still ensure value.
Variable printing— Using databases and mailing lists, variable data printing is one of the best benefits of digital printing. With these customized direct mailings you can narrow down your targeting to the individual residents themselves and greatly increase the likelihood that they will find your advertising interesting and exciting.
Cheaper at high volumes— Unlike digital printing, offset printing is usually the cheaper way to go with a larger bulk order due to the way the machines process materials. For a business looking to save as much money as possible this is often a smart choice.
Higher quality product— Even if there is a degree of variability in the finished products, the image quality ( resolution and cleanliness) is generally much better when you go with offset printing, so some businesses with image-heavy advertising may opt for this choice.
Good for a variety of printing surfaces— Paper is not the only printing surface you can choose from! You can print on anything from wood to cloth to plastic, and all of this is possible with offset printing. If you’re interested in one of these methods it’s best to call your printer first to find out if they offer any of these surfaces as an option.
Both digital printing and offset printing have positives and negatives, depending on everything from your budget to the needs of the individual project itself. Companies like Conquest Graphics offer excellent customer service, either over the phone or online in real-time, to help you make the best decision from project to project. With immediate and highly accurate quote availability, as well as a broad knowledge base regarding the industry, you should definitely take advantage of this assistance from the earliest stages of your planning.