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Conquest Graphics Blog

Outsourcing Your Direct Mail Program

by mariruth.kennedy@gmail.com
April 30, 2012 12:31
Many companies continue to attempt to handle much of their printing needs in-house, using their own resources and personnel to get the job done.  Unfortunately, this is often because they simply do not realize that outsourcing direct mail printing can not only produce higher quality advertising but can actually cut down on their own costs
shoulder much of the burden of cost on buying and maintaining the machines themselves—this way you only pay for the time you use their resources.  Otherwise, not only are you paying for the labor and materials for your postcard printing but you are paying for the upkeep of the equipment as well. 
Businesses have to rent the space, buy or rent the equipment, hire and train labor, and are able to do so easily due to their pricing structures that simultaneously keep costs low.  This is only possible because they are specialized and experienced.
 
 
Additionally, companies like Conquest Graphics that offer online services excel at cutting down their own costs to pass those savings along to the consumers.  Cheap printing like this is only possible with industry professionals who are experts at acquiring and using the machinery in the most efficient ways.  This is wonderful for you because they offer their experience to you as a benefit through website and phone customer support whenever needed.  If you are unsure about a particular style of direct mail printing, or need assistance with compiling content or figuring out which color scheme or orientation would look best, let the experts help you!
 
Core competencies have become vital for businesses in these modern and competitive times.  It is no longer feasible for many companies to tackle production tasks from all angles to save money.  Instead, they focus on their core strengths—their products or services—and allow the professionals whose core competencies are graphic design and printing to focus on theirs.  If your skill lies in concocting and cooking amazing recipes and delicious meals for friends, family, and your community then let yourself focus on that instead of setting aside time to wade through and keep constantly updating on shipping regulations, electronic and technological variables, expensive and confusing industry software, etc.  Do what you love and leave the cheap printing expertise to the other guys—who love high quality, low cost printing just as much as you love to cook!
 
Some on-line print companies also offer mailing services so you can have the entire job printed and mailed through just one vendor.  The benefit of using a printer such as Conquest Graphics is that they have the expertise to help you get the lowest prices on postage and know how to get mail sorted for bulk mail delivery.  If your company does not do a lot of direct mail advertising, it is worth it to outsource both the printing and delivery of the entire job. Otherwise, you will find that you will spend too much time trying to figure out the US Postal Service requirements and will likely not be able to take advange of all the postal discounts. 
 
There is a certain level of skill required to balance and juggle the variety of regulations and constant updates to shipping technology and standards.  Luckily, there are companies that excel at managing all of these details so neither you nor any of your other valuable staff members have to spend precious time handling these issues.  When you outsource these needs to an outside business, like Conquest Graphics, you free yourself to focus on bettering the business from the inside out without having to sacrifice quality or value.
 
For more information and resources for all of your printing and mailing needs, please visit www.conquestgraphics.com
 

Online Printers-Is online Printing right for you?

by mariruth.kennedy@gmail.com
February 2, 2012 06:50

Online printers are just that; printing companies where you can order your printing right online. With online printers you choose your product, paper, quantity and even time frame to get the job done. Then you upload your artwork, pay and add your shipping information and you are good to go! In a few days your printed materials will arrive and you will be ready to distribute your newly printer materials. And your savings will be significant!

Sounds simple. But there are some things to think about.

Artwork: Do you have artwork that is compatable with the online printers needs? Typically it needs to be in the following formats:  

 

 

  •     Adobe Acrobat PDF
  •     Adobe InDesign
  •     Adobe Illustrator
  •     Adobe Photoshop
  •     QuarkXpress 
  •     JPEG
  •     TIFF
  •     EPS


Most online printers do no accept Microsoft Publisher, Word or Excel files, unless they have been converted to a PDF. But even then the quality may not be what you need to really produce an excellent product. If you are going to be creating brochures or flyers, it is often best to get a product like Adobe Photoshop. They are relatively inexpensive, allow for a variety of formats, have pre-designed backgrounds and can export to the correct format.

Quality: Online printers offer excellent quality. In fact it is as good or better than a local shop. Online printeres are often very large operations that have the ability to keep up with advances in technology and equipment. In addition they are able to take advantage of economy of scale of their large volumes to save you money.

Turnaround Time: Turnaround time at online printers vary, in fact that is one of the great things about online printers. You can choose when you want to get your materials. Often times there is even a DECREASE in price if you can wait. Of course they offer rush jobs as well, but you are going to pay a premium for the printing AND the shipping.

Shipping:How long do you have to wait for the shipping and what is the cost. One of the big reasons to use an online printer is to save money. If you eat up your savings with shipping, it doesn't make sense. Planning is important and will save you time and money.

Guarantee: How long has the company been around? Does the online printer have a guarantee? Reputable online printers are going to get it right almost every time, and if they have good quality control, then it is almost 100%, but you still want to know you have recourse. At Conquest Graphics we have a great guarantee and 90 years of experience to get the job right in the first place.

Reputation: What do reviews say? Does the company have a Better Business Bureau A+ Rating? (this is not easy to get). Conquest Graphics has an A+ rating.

So once you know what you are looking for, it doesn't have to be scary to use an online printer. In fact, the benefits are many, and the risks are low when you deal with a reputable online printer. If you want to take the step to use  an online printer, try a low cost item that you have no timeline on and print that. It is no risk to you and will show you that there your job quality will be high and your turnaound time will be good. Try ordering a brochure or flyer in a small quantity and give it a try!

 

 

 

 


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